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Sproud – vegan milk powered by peas 


Say hello to the new key player in the dairy shelf! Sproud is taking the lead in the paradigm shift towards a plant-based diet. A nutritious and tasty way to fight climate breakdown.

Brand identity, campaign concept and packaging design in close collaboration with Martin Kann Group.









         
Team: 
Martin Kann, creative director. Lina Olivia Gustavsson, art director/designer. Pontus Holmgren, copywriter. Katarina Gröndahl, copywriter. Marcus Nilsson, photographer. WeMake/Sproud, final art.